Descriptive Domain Names

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Descriptive Domain Names

3rd September 2010  


Q:  What do Disney, Honda and MasterCard have in common?

A:  See what they own and why.

NEW TESTS: show a significant increase in traffic and click throughs when using a descriptive domain name. See the Descriptive Domain Test Results.

What they are


A descriptive domain name is a domain name (web address) that features a word or words that describe what a visitor will find on that site. These names are typically products or services but can also be categories, processes, phrases, job titles, places and dictionary words. (See Descriptive Domain names explained.)

Examples: Printers.com, Optimizing.com, CivilEngineers.com, OrganicFood.com

Why you need to know


The landrush is on for descriptive .com domain names and you should know why. Already companies 'in the know' have been quietly acquiring the descriptive .com domain names that are relevant to their businesses (see list).

Valuations


Check out Estibot for free domain evaluations.

Latest Domain Name News...

15th June 2010  Multi-million dollar sale of Slots.com
The biggest sale of 2010 so far has been reported. Slots.com has been bought for about $5.5 million by BodogBrand, a venture capital and licensing organization. This makes it one of the top 10 most expensive domain name purchases ever....  (More)

8th March 2010  MakeUp.com sold for seven figures
Makeup giant L'Oreal has bought the descriptive domain name and web site MakeUp.com....  (More)

13th January 2010  CookingGames.com sells for $350,000
The $350,000 sale of CookingGames.com shows that descriptive domain names continue to sell for high prices despite the current economic climate. ...  (More)

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See also: Resources and Valuations

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