Descriptive Domain Names

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  22nd July 2011
Property.com acquired for property portal
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Media Corporation Sells Gambling.com
  15th June 2010
Multi-million dollar sale of Slots.com
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MakeUp.com sold for seven figures
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CookingGames.com sells for $350,000

Why .com?


[See also: Choosing a Domain Name and Resources]

Why is the .com extension so important? The four main reasons are:

  • Respect
  • No loss of traffic
  • Most memorable
  • More 'type-in' traffic

Respect


.com domain names are without a doubt the most well known and respected of all domain names. Many of the world's largest and most prestigious companies use .com for their online presence.

No loss of traffic


If you choose not to use a domain name with the .com extension then you will probably lose traffic (visitors) to the company or person who owns the matching .com domain name. Over 60 million .com names are presently in use.

Most memorable


As the number of available alternative extensions increases, the importance and significance of the .com name is strengthened. The .com extension is accepted as the leading standard for domain names. There are over 200 other extensions available for domain names with more being introduced all the time.

More 'type-in' traffic


Tests have shown that descriptive names with the .com extension will receive considerably more 'type-in' traffic than the alternatives. (For example LowPrices.com gets 630 'type-in' visitors every month and LowPrices.net gets just 11 - data from February 2007.)

See also: Choosing a Domain Name and Resources

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