25th September 2007
Back to business.com for generic domain name buyer
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A leading yellow pages and online commercial sales company has reviewed its sales growth for 2007, finding that the acquisition of business.com has helped retail along.
Generic domain name business.com was purchased by RH Donnelley Corporation in August, with the new outlet provided by the site reported to have brought sales growth from the negative into the positive.
"Notwithstanding challenges in some of our major metro markets and the housing sector in Nevada and Florida, the inclusion of Business.com adds 100 basis points to ad sales performance this year," said Steven Blondy, executive vice president at the company.
Buying a generic domain name like business.com is a guarantee of receiving copious web hits, as internet users carry out product-specific searches and often head straight for the address bar.
Adding significantly to a company's e-retail potential, a generic domain name with an inherently high profile on the net can help a company through difficult times in other outlets for retail.
"We're confident in the strength of our diversified business and our growth prospects, particularly with our new search marketing products and Business.com," added Mr Blondy, confirming the benefits of the acquisition.
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