9th October 2007
Cars.com drives into primetime ad spot
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In a move which highlights the success of having a generic domain name, cars.com has announced its biggest marketing campaign yet which will involve advertising during the Super Bowl.
The ad campaign, which is set to reach up to 90 million viewers on US channel FOX, will be the biggest yet for the website and is aimed at "moving the cars.com brand name forward".
Cars.com already attracts up to eight million people a month to its site where web surfers can browse for thousands of used or new cars for sale.
The popularity of the generically named site has led to major profits giving it the money needed to advertise in such a prime location.
Mitch Golub, president of the website, said: "Cars.com's national media campaigns have always been about reaching more high-quality, ready-to-buy customers, attracting them to Cars.com and ultimately, to our dealer partners.
"As we roll out our national media campaign for 2008, which will be highlighted by the Super Bowl, we will continue to drive recognition of the Cars.com brand and further establish the site as a leading consumer brand and destination for in-market car shoppers."
Since its first ad campaign was launched in May 2004, the firm has managed to continually set records in the number of monthly unique visitors who are logging on to the website. 
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