23rd April 2009
Customer loyalty scheme introduced by MovieTickets.com
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MovieTickets.com, a site which occupies a slice of valuable internet real estate, is giving its cinematically-minded customer base the chance to take advantage of its first-ever loyalty rewards scheme.
Entitled the Red Carpet Rewards Club, the programme allows registered users to earn 100 points every time they purchase a movie ticket through the premium domain name.
This is a strategy to stimulate ticket buying between large-scale film releases, informs Walt Borchers, senior vice president of sales and marketing for the generic domain name.
"We would like people to use us at any time and we thought the best way to incentivise that would be to reward consumers," he furthered.
The points earned by MovieTickets.com customers can be saved and used at a monthly blind auction, at which the bidder with the most points will triumph.
For those likeminded businesses hoping to attract more customers, perhaps operating from a generic domain name, such as DigitalPhotography.com or CinemaGoer.com would assist them in their ambitions.
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