25th September 2007
'Domain Tasting' aggravates domain name market
Domain name news brought to you by DescriptiveDomainNames.com
Generic domain names are looking like an increasingly attractive prospect this week, as concerns in regard to 'domain tasting' and other questionable domain name practices were deepened.
While buying a generic domain name and developing a company's services around it benefits from the guarantee of web hits and a high profile, many firms 'taste' various names, from the abstract to the nonsensical, in attempts to gage the marketing value of each.
Domain tasting this week troubled US regulating firm VeriSign, which intended to raise the registry fees for its .com and .net generic top level domains in response to a flood of applications for names which has necessitated system upgrades.
VeriSign's concerns came as investigations by the Internet Corporation for Assigned Names and Numbers got under way, hoping to free up names for use by cracking down on domain tasting practices.
Frequent interchange of domain names as companies vie to find the right one not only deprives the cyber space market of countless addresses, but also leads to customer confusion, as web-searchers are left unclear as to what a site a company is trying out actually offers.
Those who buy a generic domain name and create a successful e-business based on its inherent generation of hits will be unlikely to need look further or take on new addresses.
Avoiding domain tasting and other practices under scrutiny are just one of many advantages to purchasing a product-specific generic domain name for companies in any sector.
See also: Latest News,
Domain Traffic News, News Archive and Resources
«Previous Next»
|