24th March 2009
Domain names 'can affect PPC'
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Choosing a generic domain name for one's business not only improves the chance of web users finding the site on the internet - it also has benefits for pay-per-click advertising.
Jumpfly claims that having a generic domain name can be a key differentiator when users see business names on ads. For example, with such domain names, people know as soon as they see the ad what it is that the company sells.
"Consider the following two (made-up) domains: www.BuyBlueWidgets.com or www.BuyBWOnline.com. If you were an ecommerce site that sold blue widgets, which would be the better domain? You probably guessed it, it's the first one," explained the online marketing firm.
This also has benefits due to the lack of space an ad affords. If part of the business' message can be got across via its name, less space is needed to entice visitors to click-through.
In many ads, the key search term will also appear in bold. Therefore, if a search for 'photography' is conducted, that word would appear in bold in an ad for DigitalPhotography.com.
Businesses involved in online advertising looking for a generic domain name to help promote their own services may be interested to learn that Ads.com is available, with bidding starting from £2.2 million.
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