28th July 2008 Google talks about its search frequency
Domain name news brought to you by DescriptiveDomainNames.com
Those with generic domain names making up their internet real estate may be interested to know they have competition from one trillion other sites.
According to search engine Google, the number of unique URLS it has detected has passed the one trillion mark and billions of pages are added every day.
A generic domain name may make your URL stand out from the crowd, as people who are not certain of what they are looking for often put keywords into search engines like Google. If your domain matches their keyword, it may make the top of this very long list.
Google also posted details about its search frequency on its blog: "Google downloads the web continuously, collecting updated page information and re-processing the entire web-link graph several times per day."
The writer went on to describe the process as "the computational equivalent of fully exploring every intersection of every road in the United States" if the US was around 50,000 times as big.
For those looking to enhance the search engine optimisation of their company, generic domain names to be auctioned this week include CreditProcessing.com.

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