25th July 2007
Look like the market leader with a generic domain name
Domain name news brought to you by DescriptiveDomainNames.com
Generic domain names are utilised by many of the world's most famous firms to ensure that they are perceived as the market leaders in certain product or service areas.
While Abn Amro, the bank, wants to look like the number one in mortgages and thus buys up Mortgage.com, another firm, such as baby toiletries manufacturer Johnson and Johnson wants to market itself as the market leader for such products so it purchases Baby.com.
Disney bought Movies.com and Videos.com in order to capitalise on vocabulary differences across the world while AOL's agenda is so diverse it bought up Advertising.com, Love.com and Games.com.
This is because generic domain sales benefit firms who want to facilitate customer allegiances and brand loyalty through being perceived as the market leader. Having your product or service as your domain reinforces a feeling of credibility among customers, which can drive sales as they may trust your brand more than others.
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