9th April 2008
Magazines.com 'improves visitor experience'
Domain name news brought to you by DescriptiveDomainNames.com
Those who are looking to expand their domain name portfolio may be interested in reading about how Magazines.com has enhanced its visitor experience by using online business optimisation software.
By implementing Omniture Test&Target to identify successful page layouts, visitor segmentation and content targeting, Magazines.com saw a 51.6 per cent increase in revenue-per-visitor figures.
The company was interested in determining how different users searched for men's versus women's magazines.
Kate O'Neill, director of customer experience at Magazines.com, said that the website selected the product because they wanted an easy way target content to particular customers.
"When specifying our testing and optimisation goals, we wanted to deliver more personalised content to different types of people who visit our site," she explained.
Magazines.com claims to be the oldest and largest magazine subscription service on the internet. Its success may also be due to its domain name investment.
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