Descriptive Domain Names
Related News...
  22nd July 2011 acquired for property portal
  9th May 2011
Media Corporation Sells
  15th June 2010
Multi-million dollar sale of
  13th January 2010 sells for $350,000
  1st May 2009
Generic domain steals the limelight $102,000 display
News Categories...
Domain Traffic
High Value Sales
Success Stories

8th March 2010 sold for seven figures

Domain name news brought to you by

Makeup giant L'Oreal has bought the descriptive domain name and web site

The sale reported recently by Domain Name Wire said that Drew Sharma, a losing bidder, "bid into low seven figures", suggesting the L'Oreal paid over one million dollars for the name which was transfered to them last month.

The global market for cosmetics is estimated to be around $19 billion a year, so L'Oreal is in a good position to profit from its new acquistion, making the purchase price seem very low in comparison.

The category defining domain name had previously been owned by Manhattan Assets Corp who have also owned, and was acquired by Live Current Media in 2006 and consequently sold for $1.1 million in 2009.

Descriptive, category defining .com names will probably keep growing in value as the names get acquired by the leaders in their industries. It looks increasingly unlikely that this name will ever come back onto the market, making L'Oreal's competitors the biggest losers.

See also: Latest News, High Value Sales News, News Archive and Resources

«Previous  Next»  

Home | Descriptive Domain Names | Benefits | Choosing | Valuations | Resources | Terms | About | Site Map © 2017, Traffic Names Ltd.