31st July 2008
Simplicity is the key to online success
Domain name news brought to you by DescriptiveDomainNames.com
An expert has said consumers want to be able to find websites "as quickly as possible", indicating the significance of a memorable domain name.
Generic domain names may meet customers' demands in this respect as they frequently come top in search engines' results lists.
Graham Charlton from e-consultancy said: "People want to be able to visit the site, navigate around it easily to find what they want as quickly as possible, and then to check out."
Mr Charlton also highlighted the importance of easy navigation, suggesting choosing catchy generic domain names is not all companies need to consider.
"Making your website easy to use is very important … generally you just want to make it easy enough for people to find what they want," he said.
Foster Research has found 81 per cent of search engine users say they find the information they are looking for on every or almost every occasion – figures that show the necessity of search engine optimisation for online companies.
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