16th January 2008
SmallBusiness.co.uk: "Strong domain name is important"
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The importance of a strong and simple web address, such as those offered by a generic domain names, has been highlighted by one business expert this week.
According to a spokesman for SmallBusiness.co.uk, companies who want to boost levels of search engine optimisation and improve web traffic should first think about how consumers locate products and services.
Adam Wayland, editor of the website, said: "It's important that you get something that's not too complicated and quite easy to remember if you can."
He pointed to his own site that was selected specifically for targeting those who may be searching online for advice and support on how to start and operate a new business venture.
"If you can be a little bit clever about the name that you choose and also the content that you have on your site, you're much more likely to have people find you on search engines," he concluded.
SmallBusiness.co.uk provides its users with resources, products and services for all things related to the small business and entrepreneurial market, including free online advice and feature articles.
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