5th November 2007
Software start-ups should 'persevere with web optimisation'
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Companies looking to conquer the e-retail market for Software as a Service (SaaS) and gain venture capital backing have been issued with some brand optimisation advice from leading customer service specialists.
Referring to the current SaaS "gold rush" over venture capital funding, the CRM Buyer site said that the best results could be had by those who persevered with marketing their company and establishing a strong web presence.
CRM Buyer claimed that many SaaS start-ups found it harder than expected to achieve search engine optimisation (SEO) success, often taking as long as a year to get keywords picked up by search engines.
Website names are often used as a means of gaining web presence, with a top generic domain names likely to provide the benefits of hits from web-surfers searching straight in the address bar – a reliable source of hits when SEO strategy struggles to take effect.
Companies succeeding in achieving web recognition and subsequently customer leads would be the most likely to achieve venture capital backing, the site claimed.
Alongside the establishment of web presence, a key principle identified as a means of achieving funding was a greater enthusiasm for top customer service than for obtaining financial backing.
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