30th August 2007
Wine.com has plenty to toast
Domain name news brought to you by DescriptiveDomainNames.com
Companies who have chosen generic domain names for their websites can only take heart at the success of wine.com, which claims number one status among US online wine retailers.
The company is going from strength to strength, having yesterday announced completion of its consolidation with XO Communications, providing it with a more integrated and efficient e-business.
"Our partnership with XO allows us to have high speed fault-tolerant connectivity across multiple warehouses enabling wine.com to timely fulfill customer orders and maintain a world-class level of customer satisfaction," announced Sumeet Bansal, vice president of IT for the company.
People searching the internet to buy wine are highly likely to come across the retailer, whose simple name allows it to be easily found, even by web-searchers who type the word 'wine' directly into the address band.
This applies to many internet sites using a simple generic domain name. Avoiding complicated word and number combinations not only optimises search engine hits but also makes the site more memorable for returning customers.
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